What’s more, in February 2020, Pet Plate secured $9 million in investment in a Series A round. Ronaldo credits the Sharks saying, ‘It would have never happened without Shark Tank and the Sharks’ tough advice.’ Pet Plate now has thousands of customers, helping thousands of dogs with their health, and delivering to homes across the US. Today the business continues to grow, the Pet Plate reviews are great, and Ronaldo perseveres through the ups and downs of entrepreneurship and business. However, after finding the perfect facility to process the food at volume, while maintaining product quality, things really took off. Over $50,000 in orders immediately after the show meant that production could be moved to a larger facility.ĭue to the rapid growth, Ronaldo had trouble managing product quality for a time and even feared the business would fail. However, he shares how his appearance on the show led to an influx of orders that allowed him to expand the business. Ronaldo states that it was frustrating to walk out of the Shark Tank without a deal. There is even an official Pet Plate Shark Tank update in 2019 which you can view here! The business has continued to grow over the 4 years since its appearance on the program. What happened to Pet Plate after their Shark Tank feature? If only they knew about the HUGE uptake of online services, including pet food delivery services, that would take place as a result of the 2020 pandemic response.Īll the Sharks are out of this deal, and Ronaldo doesn’t get the investment, but that was certainly not the end of Pet Plates’ story. The Sharks know how difficult the pet food industry is, and how hard it can be to scale this type of product, especially when it’s fresh and lacking toxic preservatives! They believe it would have taken off to a greater degree if there was. They’re not sure about whether there is a market for fresh pet food delivered to the door. However, the Sharks are concerned with the sustainability of the business. Not to mention that he has accomplished it all while basically being a one-man show! He has also has invested significant amounts of his own money into the business to get it where it is at that point with 100 subscribers. He’s an MIT physics grad and has extensive experience in the pet food industry. The Sharks are very impressed with Ronaldo’s background. How many subscribers does Pet Plate have?.What are the subscription term lengths?.The Sharks ask the following questions, among others: You can see a really good breakdown of the Pet Plate Shark Tank episode in this video.
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